Business overview

Our purpose

AMP is a company focused on helping people manage their finances so they can enjoy the future they want.

Our goal

Our goal is to be acknowledged as a high-performing company that meets and exceeds our responsibilities to shareholders, customers, planners, employees and the communities in which we operate.

We want to position AMP as Australasia's leading provider of quality financial advice, delivering simple, value-for-money products and superior investment performance.

Our strategy

AMP is executing a disciplined strategy that aims to capitalise on the strengths of its business model and its market positions to increase value for shareholders.

• These strengths include:
  * a resilient brand that stands for trust and security
• * a low-cost, efficient business base
• * a large, well-qualified, aligned planner channel
• * a broadly-based investment management business.
  
• Over the past few years, AMP has delivered increased shareholder value by focusing on cost and capital efficiencies. While strong cost and capital discipline remain essential to AMP’s strategy, we are now increasing our attention on areas that can drive stronger revenue and earnings growth.
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• Our structure 

AMP has two business units - AMP Financial Services and AMP Capital Investors.

AMP Financial Services provides financial planning advice, retirement savings, income protection, disability, general and life insurance, and selected banking products like home loans and deposits.  These products and services are primarily distributed through a network of self-employed planners.

AMP Capital Investors (AMPCI) is a specialist investment manager with over $100 billion in funds under management (30 June 2008).  AMPCI offers investment solutions across major asset classes including local and international shares, local and international fixed interest, property, infrastructure, diversified funds, multi manager funds under the Future Directions Funds range, alternative investments such as absolute return funds, structured products and private equity.